Business Plan Events Management - 4893 Words

Business Plan Grand Events Management [pic] Sobeyah Shah Grand Events Management House 143, Street 7, F-7, Jinnah Super, Islamabad, Pakistan. Telephone : 051-2481215 E-Mail : gem@hotmail.com Website : www.gem.com.pk Table of Contents I. Table of Contents 3 II. Executive Summary 4 III. General Company Description 5 IV. Products and Services 6 V. Marketing Plan 7 VI. Operational Plan 15 VII. Management and Organization 19 VIII. Personal Financial Statement 20 IX. Startup Expenses and Capitalization 21 X. Financial Plan 22 XI. Appendices 25 Executive Summary Grand Events Management is an organization which is one of the rare events planning organizations of†¦show more content†¦Services Grand Events Management a.k.a GEM is a service providing company which provides services of planning and arranging various events. Gem includes planning events such as concerts, fashion shows, weddings, birthdays etc. It covers almost all events. GEM plans events A-Z leaving no worries for the client. Each and every detail is considered, planned and implied. There are vast themes of events for the clients to choose from. As mentioned before the idea that our company covers a wide range of events will give us competitive advantage. Another fact that will give us competitive advantage is going to be that we have low competition yet. Our Fee of an event will largely depend on the size of the event and that amount of work required doing. It will range from 30,000 rupees to 100,000 rupees along with the budget the clients would provide for buying from and dealing with various vendors. Marketing Plan Market research In our market research we utilized both the primary and secondary research. In secondary research we were able to figure out the process of planning an event, how to organize it? Etc. As far as primary research is concerned we conducted several interviews and surveys to find out how much people prefer events planner especially concerning weddings. 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